Product leadership
Senior product direction for teams without it — discovery, scope, roadmap, and the hard calls about what not to build. Available as a fractional engagement.
Product & engineering consulting
Entropy only moves one way. We build the systems that push back.
Entropy Labs designs and builds enterprise applications, 3D training simulation, and real-time 3D experiences for organizations with complicated problems and real deadlines.
What we build
Four areas, one operating principle: ship something real, then make it durable enough to hand off.
Enterprise applications
Custom platforms for organizations whose requirements don't fit off-the-shelf software. Built to operate at scale and to be handed over cleanly.
3D training simulation
Scenario-based training for distributed workforces, with assessment and reporting for the people who run the program — not just the people taking it.
Real-time 3D
Browser-based 3D experiences that run without an install or a headset, engineered to hold up on the hardware people actually own.
How engagements work
Most work starts small and gets scoped honestly. Three shapes cover nearly everything.
Monthly retainer
Fractional product leadership
Ongoing, part-time product ownership for a team that needs direction more than headcount.
Fixed scope & date
Scoped build
A defined application, platform, or prototype delivered to a fixed scope and date, with source and documentation handed over at the end.
2–4 weeks
Assessment and architecture
A short engagement to review an existing system or plan, identify what's actually broken, and produce a build plan someone else can execute.
Experience behind the work
Our team has designed, built, and shipped for organizations including:
University of Utah
McDonald's
Kellogg's
Walmart
Marvel
The Film Foundation
University of Utah — Utah 360
A single app for Utah Athletics fans: news, behind-the-scenes video, player podcasts, live scores, stats, schedules, interactive radio, and gamification. Everything that had been scattered across separate channels, consolidated into one place people actually opened.
2,000 → 50,000 users in just over a year
- Enterprise application
- Athletics
- Interactive radio
- Gamification
McDonald's
A convention-floor simulation that put franchisor and franchisee inside the same restaurant at the same time. Either side could swap interior and exterior signage to see exactly how a seasonal campaign landed on every surface of the store. Built in partnership with Coca-Cola.
- 3D simulation
- Franchise enablement
- Built with Coca-Cola
Walmart
An entire Walmart store rebuilt in 3D and free to walk. Managers in training could move the aisles, study shelf sets, and place product in its correct location — learning where everything lives before their first shift on a real floor.
- 3D simulation
- Manager training
- Full-store walkthrough
Kellogg's
Sales training set inside 3D grocery stores. Representatives walked the aisles to check Kellogg's end caps and shelf placement against contract terms, explored the rest of the store, then sat down with the store manager and logged what they had found.
- 3D simulation
- Sales training
- Contract compliance
The Film Foundation
A streaming platform for restored classic film, built around the viewing party. While an audience watched together, the film's director — or a founding member of the Foundation — could join the room and talk with them live.
- Enterprise platform
- Streaming
- Live host chat
Internal pitch build · never released publicly
Marvel
A 3D world with branching storytelling, set around the founding of Wakanda in the Black Panther universe. Built and presented to Marvel Entertainment leadership as an internal pitch — completed, but never released publicly.
- Real-time 3D
- Branching narrative
- Internal pitch build
Tell us what's gone sideways.
A short description of the problem is enough to start. We'll tell you honestly whether we're the right fit.
[email protected]